Having a knack for the best talents.
Employer branding
A clear strategy in the War for Talents
Some speak of the War for Talents, others of skilled worker shortage. Today, applicants are just as interested in the values and the image of a company as in basic points of a job posting. Employer branding flexibly connects this interest outwardly and inwardly; because employees are motivated by a clear corporate identity as well.
Different challenges can appear for medium-sized companies at that: Headquarters in a rural area is less appealing for applicants than a location in a large city. There, many companies compete with each other for qualified employees. Hence, the image of a brand is a decisive factor for the acquisition of talents and employee loyalty.
We are convinced that a goal-oriented employer branding should be an integral part of every media strategy.
Value-oriented
The basis for successful employer branding consists of key values: the identity of your company just as well as its measurable appeal. That’s why we first analyze the status quo of your attractiveness as an employer. Our »Regional-Image-Factor especially provides interesting results about the awareness in site-specific regions. Or we give you a panoramic view on your company with the help of our »Business insights.
From the collected data we can filter out a brand essence of your company together with you and can base the main goal of your employer branding on this.
Furthermore, we define your target group by creating target group profiles (e.g. through a persona analysis), analyzing the media usage behavior and determining specific criteria for age and qualification.
Besides brand image and target group, the field of application and the fitting media needs to be defined. Here, different approaches emerge »nationally and regionally, which we tailor ideally to your needs. Credible and wide-coverage media transport your message efficiently outwards. We can track this pointedly with »tracking surveys and thus optimizes campaign flights.
Your contact persons
Helga Blaauw
Grouphead Client Consulting, Media Planning and Purchasing
– Member of the management
Telephone: +49.711.24 89 25-12
E-Mail: helga.blaauw@die-media.de
Rainer Braun
Your contact persons
Helga Blaauw
Grouphead Client Consulting, Media Planning and Purchasing
– Member of the management
Telephone: +49.711.24 89 25-12
E-Mail: helga.blaauw@die-media.de