Home advantage.
Geomarketing
City, country, success factor: Geomarketing
Geomarketing is widely referred to as answer to the “where” of your target group. But just as versatile as the questions – Where is my target group moving to every day? Which busses do they take and which streets do they use? Which traffic hubs do they pass? – are the possibilities of geomarketing.
According to your marketing budget, we develop cluster regions from geographic and sociodemographic areas fitting your target group perfectly. You can choose the regions individually: large-scale, local, point by point. The scale goes from nation-wide down to single, selected post code areas.
Experts plans transmedia
We identify the touchpoints of your target group and make each touchpoint a planning point for your geomarketing. Here, we rely on data from our own market research and offer you a gapless detail view of location-specific factors that are relevant for your target group. Because we consider ourselves architects of local, regional, national and international communication measures.
The implementation options are just as flexible as the places of action: Out of home, poster and outdoor advertising cater to the public touchpoints of your target group. Radio advertising, local advertising papers and print mailings reach them at home. Digital media, too, is suitable for geomarketing; display and mobile marketing, for example, offer an additional direct path to your target group.
We have the coordinates of your target group
With the help of our own market research, we locate and analyze your target group. We can create persona and touchpoint analyses for you, which grant you valuable insights into the behavior and living conditions of your target group. From these insights we deduce not only who your customers are but also determine possible new customers. After all, your geomarketing should make the buyers of your products into loyal customers and furthermore reach customers in every phase of the customer journey.