Four points of view for chances.
Business insights
Your communication strategy revolves around your brand, its customers and direct competitors. We offer you a precise 360-degree-overview on your company with an interplay of four of our research-products.
Navigating between the poles “employer branding” and “brand image”
The brand essence is the composition of values and quality of products. It is perceived from the most various points of view: Customers who connect experiences with your brand. Employees who identify with it. Applicants who have spontaneous associations. And people who only know your brand by name.
All these impressions can be measures and evaluated by us. Like this, you keep an eye on your brand.
Brand funnel
With the help of the brand funnel we assess the popularity, relevance, appeal, use and first choice of your brand. Also, in comparison to the competition.
Regional-Image-Factor
We developed a survey that gives answers to the question of the status quo of your brand in your region. We determine with which companies you compete regionally as an employer for applicants, how attractive your company is for employees and which criteria is relevant for the decision of employees.
Customer satisfaction analysis
The satisfaction and loyalty of your customers is essential for the success of your company. Therefore, we find out what is important to your target group, what they appreciate about your brand and which expectations they have towards your brand.
Employee survey
Just like your products, your employees project your brand to the outside every day. Satisfied employees do a good job. We ask your employees about the company’s image and which strengths and weaknesses your company has from their point of view.
Your contact persons
Rainer Braun
Senior Project Manager Research
Telephone: +49.711.24 89 25-29
E-Mail: rainer.braun@die-media.de
Your contact person
Rainer Braun
Senior Project Manager Research
Telephone: +49.711.24 89 25-29
E-Mail: rainer.braun@die-media.de